Search This Blog

Sunday, April 18, 2010

How Can You Measure ROI?

ROI is something that everyone is trying to measure. It is difficult to measure ROI when it comes to social media. Everyone is blogging about the best way to measure ROI. On the web, you cannot just look at the number of hits you have received, but also the bounce rate and the average amount of time spent on the page. It is also beneficial to measure the number of times your site is linked to another site. These collectively, all help understand ROI.

2 comments:

  1. I wish there were more measures to study ROI in social media - like what part of the page do users engage the most with.

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete