How Can You Measure ROI?

ROI is something that everyone is trying to measure. It is difficult to measure ROI when it comes to social media. Everyone is blogging about the best way to measure ROI. On the web, you cannot just look at the number of hits you have received, but also the bounce rate and the average amount of time spent on the page. It is also beneficial to measure the number of times your site is linked to another site. These collectively, all help understand ROI.

Do We Use Web SITES, or Web SERVICES?

Read Write Web is a great website about the up and coming changes to the internet. One major change is that websites are becoming services now. Most sites sell a product, which is extremely convenient. This makes them services. These services need a way to monitor their popularity. Many websites offer ways to monitor this. In fact, the article 15 Ways for Monitoring a Website's Popularity lists links and diagrams of how each site does this.

Web Services are great resources in today's society. People today are either extremely lazy, or busy: complete extremes. Web Services need to monitor their popularity, so they can gauge how to promote their products.

Got Something to Say?? TWEET About It!!

Marshall Kirkpatrick blogged about Monica Rankin's Youtube video which was marked as one of the top bookmarks on a day, but did not have that many hits. He then used this as motivation to analyze how her video ended up on that list. After some analyzing, Kirkpatrick noticed that Twitter was her the key to Rankin's success.

Twitter is a great resource to use to promote anything, especially if you know the tricks to using it. One great trick is to use a link shortener, such as snipr, which shortens a link so it can fit in the highly restricted 160 character limit Twitter has. Also, retweets, and using hashsigns really help for interested followers to check out everything you post. Everybody is on Twitter today. It is a great marketing resource, just ask Jeremy, the creator of his free e-book: Dandelion Marketing.