10 Harsh Truths About Corporate Blogging
What Conversational Marketing Is Not
I find it interesting that websites are telling corporations the truths and dos and don'ts about corporate blogging. Do corporations realize that blogs don't become popular overnight? They have to have the right connections (ie the right people reading them). In order to get their blog in the public eye, they must continuously blog. They must also connect with people and give them what they want while still leaving them hanging. Its the literary aspect that keeps people coming back.
My favorite 'harsh truth' from 10 Harsh Truths About Blogging is number 10. This one mentions that corporations should realize that competitors will look at their blogs. This one should almost not be said at all. It is inevitable that the competition will stalk a corporations blog to find out all the inside details about their new product. Every company does something along those lines. In order to use blogging in PR, a company needs to learn the rule of blogging and learn to accept that it will take sometime to get a following.
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Social Gaming is Taking Over
14 years ago
I personally haven't gone to any corporate blogs to learn more about a company, but maybe this will be the new way of doing things. Better to have a blog and wait and see how popular they become, than to not have a blog and watch it become popular.
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